There was also mass panic (okay, that’s maybe slightly dramatic, but there was certainly much confusion online) when the feature appeared to crash for some users – with searches for ‘Spotify Wrapped something went wrong' and ‘Why is my Spotify wrapped not working?’ major queries too. Mostly, people want to know how to find Spotify Wrapped on the app - with ‘How to watch Spotify Wrapped’ a breakout search term, alongside ‘Can you get Spotify Wrapped without premium?’ (Yes, you can.) It’s a feature beloved by many, so much so ‘Spotify Wrapped’ was top of Google Trends this morning with more than 500,000 searches. Why? Because yesterday Spotify relaunched their annual ‘Spotify Wrapped’ feature, showing users their top artists, songs and genres of the last year. Scroll through Twitter and Instagram Stories this morning and you’ll be met with scores of people sharing their playlists.
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